Philadelphia Media Lab
Sales Web Site Client Questionnaire
Point of Contact
Company / Name
City, St, Zip
Please give a brief overview of the company, what you do or produce?
What is the purpose of this site?
Explain your products and services
Bring in new clients to your business
Provide your customers with information on a certain subject
Deliver news or calendar of events
Create a blog that addresses specific topics or interests
Sell a product or products online
Provide support for current clients
Do you have a time frame or deadline to get this site online?
If you have a specific deadline, please state why
How much are you willing to spend?
What is your budget
Who is your target market?
Who will visit this site? Describe your potential clients. Demographics, behaviors, and interests.
What action(s) should the user perform when visiting your site?
Fill out a contact form
Fill out a quote form
Sign up for your mailing list
Search for information
Purchase a product(s)
What are you offering? Make a list of all the sections/pages.
Do you have the written content and images/photographs prepared for these pages?
If not, will you need copywriting, videography, and photography services?
Please note that before any real design work or site construction can begin, an outline of the content and preferably all of the content will be needed.
Are you willing to commit time/effort into learning how to use WordPress and edit your site?
Is this a site re-design?
If yes, can you please explain what is working and not working on your current site?
Are you going to need
Ecommerce (sell products)
Custom Admin Dashboard
Are there any additional features that you would like for your site or things that you would like to add in the future?
Please be as specific and detailed as possible.
Call to Action?
Are there corporate colors, logo, fonts etc. that should be incorporated?
If you do not already have a logo, are you going to need one designed?
Is there a specific look and feel that you have in mind?
Websites of your closest competition?
Please include at least 3 links of sites of your competition. What do you like and don't like about them? What would you like to differently or better?
Websites that you like?
Along with putting down the site address, please comment on what you like about each site, i.e. the look and feel, functionality, colors etc. These do not have to have anything to do with your business, but could have features you like. Please include at least 3 examples.
How do people find out about your business right now?
Existing websites: how much traffic do you get now?
Have you thought about how you're going to market this site?
Do you have any social network accounts setup?
Facebook, Twitter, Instagram, Pinterest, etc.
Do you have a mail service account?
Constant Contact, MailChimp etc.
Will you want to build your mailing list and use it for advertising & newsletters?
Will you want printed materials (business cards, catalog, etc.) produced as well?
If someone were searching for your product/service, what types of search terms (single words or phrases) might they use?
Please list all the possible search terms you can think of, separated by commas.
Domain & Hosting
Do you already own a domain name(s)? (www.mygreatsite.com)
If yes, do you have the login information? If no, what name(s) would you like?
Do you have a hosting account already?
This is where the website files, images, videos are stored. If yes, do you have the login information?
Will there be sections that need regular updating?
Would you like to be able to do most of the updating yourself?
If you’re planning on writing a blog do you already have several things written?
Process & Email